Privacy policy & cookies

Primary Ticket Limited trading as Nederlander Theatres (known in this Policy as we, us or Nederlander Theatres)  is committed to safeguarding your privacy. We will at all times only collect and process your personal information in accordance with the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

This Privacy Policy explains what personal information Nederlander Theatres  collect and how we use it. This Privacy Policy should be read alongside, and in addition to, our Terms of Website Use and our Terms and Conditions of Sale. Please read this Privacy Policy carefully. By using this website (“Website“) or purchasing any of our products/services, you agree to its terms (as amended from time to time).


What information do we collect?

We collect and process data that you provide when you create an account and purchase tickets through us, when you email or call us, when you complete online communication forms and when you use our websites and social media channels.

The information that we may collect from you includes your name, address, e-mail address, mobile and/or home telephone number and  details of any purchases that you make through the Website.

We may also collect details of your computer’s IP address (this is a number that identifies a specific network device on the internet and is required for your device to communicate with websites), which is automatically collected by our web server and information regarding the browser and device you are using.

We may also collect information about the type of events you purchase tickets for or enquire about and we may also collect information on your interests and demographic categories that have been inferred by your interactions with us.

If you contact us, we may also keep a record of that correspondence.


How do we use it?

Your details are used to create your account, complete your booking, confirm your order and to send you any information in connection with your booking, such as pre or post show emails.

If you have opted in, we will use your details to contact you with our newsletter details of products or services that we think you may be interested in based upon your prior communications with us and occasional customer surveys.

We may also use that and other information to provide improved services, better targeted marketing communications and support to you and our other customers.

When you create an account, purchase tickets, or contact us on the phone, we may ask your consent to use your information about other productions in Nederlander Theatres. You will also be asked if you wish to receive information from other carefully selected Arts / Cultural third party organisations. If you do not wish to receive marketing information from Nederlander Theatres or from third party organisations, please ensure you tick the correct opt out option.  If you have created an account with us, please click here to review or change your choices of how we use information.

We may, periodically, share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. From time to time, our group companies may contact you by post or by e-mail with information or offers regarding upcoming events, products, services or customer services.

We are always looking for ways to understand our audiences better and improve the services we provide to you by reviewing the website’s content. To do this, we may gather information from our Website users using Google Analytics to analyse the details of your visit to the Website, such as the type of device and browser used, the length of time spent on the website, how many pages viewed etc. We might look at what site you came from, or what site you visit when you leave us. This information does not allow you to be personally identified.

In relation to emails we send you, we may use cookies and other technologies, such as pixel tags to collect information on how you respond to such emails, for example, the number of times the email is opened or the links in them are clicked etc. We partner with third parties who may also use such cookies and other technologies in our emails.



This Website uses cookies. Cookies are small text files stored on your computer’s hard drive which are used to collect your personal information. You may choose to refuse cookies, disable cookies or set your browser to alert you when cookies are being sent but, if you do so, some of the functionality of the Website may no longer be available to you.  Please note that cookies can’t harm your computer.

For more information about cookies, including further details as to what they are and how to refuse them, please visit


How do we store your information?

We may also store or process personal information that we collect about you in countries outside the European Economic Area, which may have lower standards of data protection. By using this Website, you agree to the transfer, storing or processing of your personal information outside the European Economic Area.

We have put in place technical and organisational security measures to prevent the loss or unauthorised access of your personal information. However, whilst we have used our best efforts to ensure the security of your personal information, please be aware that we cannot guarantee the security of information transmitted over the Internet.

We may also gather information about you when you post messages on our website or on third-party social media websites to which we have access (including reviews you post or surveys you complete). When you post information online, you understand that we and others may use and re-publish any data you post online publicly, on our website or social media channels. You must not infringe the rights of others (including privacy rights) and you should be aware that others may use, tag and/or re-publish your information in ways that you might not expect (including in ways that are unlawful).

Our Website may, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.



You are responsible for your information on the Internet. Make sure that you are careful when you visit our site in a public place or when accessing the internet over a non-secure Wi-Fi connection. We can only be responsible for your information when it is received on our computers not whilst it is in any intermediate environment.


Unsubscribe information

If you have opted not to receive information from Nederlander Theatres we will not contact you. If you have opted to receive information from us and wish to unsubscribe please click here.


Information Disclosure

Where permitted or required by law we may release your personal information to assist law enforcement, to comply with law or regulations when requested by a government agent or other authorised body or organisation to enforce the terms under which you transacted with Nederlander Theatres or to protect the rights, property or safety of Nederlander Theatres or third parties or other users of the site, or in the detection of and prevention of fraud (including credit card fraud) and other crimes.

We may also disclose your information to third parties in connection with the sale, transfer or disposal of our business, provided that they continue to use your personal information substantially in accordance with the terms of this Privacy Policy.